Virtual Reality in Business: Pioneering Examples
VR as a Game-Changer in Retail Business
Retail giants like Walmart and Carrefour are turning to VR and AR to transform business operations beyond marketing. Walmart uses VR for employee training, boosting confidence and performance. Carrefour launched a VR training academy, cutting training costs by 30%.
VR transportation simulations have reduced logistics accidents by 29% at UPS. For retailers, VR and AR are strategic technologies with tangible ROI across the value chain.
Industry Giants Harnessing AR and VR: A List of Leading Companies
Standing at the Frontline: Companies Implementing AR and VR
- Walmart uses VR in over 200 stores for training programs.
- IKEA Place AR app has over 2 million downloads.
- Amazon AR View lets customers visualize products in their space.
- Sephora AR apps bring an in-store try-on experience anywhere.
- WayfairView AR app makes it easy to preview furniture at scale.
- Alibaba, Lowes, and American Apparel use AR for enhanced product visualization.
- North Face and YouCam makeup use VR for immersive shopping.
Decoding Augmented Reality and Virtual Reality: A Comparative Analysis
AR vs. VR: Which Brings More Value to Retail?
For retailers, AR brings pragmatism, while VR unlocks experiential shopping. AR is accessible using smartphones, while VR requires headsets. AR overlays digital data onto real environments for practical use cases like product previews.
VR creates awe-inspiring, fictional environments for experiential exposure beyond practicality. Both technologies usher retailers into the future of physical retail. While AR benefits mainstream use, VR unlocks deeper emotional customer experiences and brand engagement.
